Mission & Values

Inspired by the incredible women in our community, our mission and values reflect Magic Bra's commitment to creating affordable, boutique-quality bras and lingerie that empower you to feel your best self, while making conscious choices for the planet.


Our Mission

With Every Affordable, Boutique-Quality Bra, With Every Body, With Every Step – We're Building a World Where Confidence & Sustainability Embrace.

Every woman deserves to feel empowered and beautiful in her own skin, WITHOUT compromising her values or breaking the bank. That's why we're on a mission to make exceptional lingerie accessible to all, crafting bras that deliver a luxurious feel, a personalized fit, and a commitment to sustainability. 

Our Values

We believe in the power of women lifting each other up, celebrating our individuality, and creating a more beautiful world – inside and out.


Inclusivity & Empowerment

Style with a Soul

We believe that every woman deserves to feel confident and beautiful, regardless of her shape, size, or background. We celebrate individuality and design our lingerie to empower women of all shapes and sizes.

We're committed to using sustainable materials, ethical production practices, and minimal environmental impact – because true beauty is sustainable beauty.

Empowering Confidence

Community & Connection

We believe that confidence is the most beautiful thing a woman can wear. We design our lingerie to enhance your natural beauty, ignite your inner spark, and inspire you to live your most authentic, empowered life. 

We believe in the power of connection and strive to create a space where women feel comfortable sharing their experiences and lifting each other up. We're committed to using our platform to amplify diverse voices and support causes that matter to women everywhere.


Your Curves, Your Confidence, Your Magic

Beautiful values deserve equally beautiful bras. That's why we've created Magic Bra: boutique-quality lingerie that celebrates your curves without the boutique price tag. Every woman deserves to feel confident, supported, and empowered in her own skin, and our bras are designed to do just that.  


Shop Our Collection & Discover Your Best Fit